Bel Amer Valentine 2025 Limited Edition & New Chocolate Collection
The season of Valentine’s Day is here, and the streets are filled with vibrant chocolates, bringing excitement to everyone’s hearts. Are you wondering what chocolate to gift your loved ones this year? Or perhaps you’re thinking about treating yourself to something indulgent?
Let me introduce you to Bel Amer Valentine Chocolates 2025. Known for crafting elegant and beautiful chocolates tailored to the delicate taste buds of Japanese people, Bel Amer is a highly regarded chocolatier. This year, they’ve unveiled a stunning lineup of new creations and limited flavors, captivating chocolate lovers everywhere.
Featuring seasonal ingredients like strawberries, caramel, and matcha, Bel Amer’s collection is as diverse as it is delightful. Plus, the convenience of purchasing their chocolates at stores nationwide or online makes it even more appealing. Whether you’re searching for the perfect gift or looking to indulge yourself, there’s something for everyone.
In this article, we’ll dive deep into the charm of Bel Amer Valentine Chocolates 2025! From new releases to classic favorites, as well as purchasing tips and store information, we’ve got everything covered to help make this Valentine’s Day truly special. Be sure to read on and find the perfect chocolate to suit your needs!
New Chocolate Creations for Bel Amer Valentine 2025
What is Bel Amer?
Bel Amer is a Japanese chocolatier founded in 2003. The brand name, “Bel Amer,” means “beautiful bitterness” in French, reflecting the essence of chocolate’s natural cacao bitterness. Bel Amer pursues the creation of chocolates that resonate with Japan’s seasons and cultural essence while celebrating this unique characteristic of cacao.
Since its inception, the brand has embraced the concept of “chocolates suited for Japan,” emphasizing meticulous attention to ingredients and craftsmanship. Bel Amer chocolates are renowned for their delicate, smooth texture and refined sweetness, tailored to the subtle palate of Japanese consumers. The brand also offers a wide range of original creations, such as seasonal chocolates inspired by Japan’s four distinct seasons and chocolates reflecting traditional Japanese culture.
Bel Amer’s mission is to deliver joy and wonder to its customers through chocolates that showcase the artistry and sensitivity of its chocolatiers. To achieve this, the brand maintains an uncompromising approach to every step, from ingredient selection to the production process, always striving for the highest quality. Furthermore, by sharing Japan’s cultural beauty and aesthetics through its chocolates, Bel Amer aims to contribute to the growth and evolution of global chocolate culture.
The Vision and Dedication of Bel Amer’s Founder, Kazuyuki Kosugi
Kazuyuki Kosugi, the founder of Bel Amer, has dedicated his career to establishing a uniquely Japanese chocolate culture. Initially aspiring to become a French chef, he was captivated by the allure of Western confectionery, which led him to pursue a path as a chocolatier. In his journey, Kosugi traveled extensively through Europe, including France and Belgium, where he immersed himself in the rich chocolate traditions and honed his craft.
Kosugi’s primary focus is creating chocolates that are perfectly suited to Japan. Recognizing the challenges of Japan’s humid climate and significant temperature fluctuations, he has meticulously optimized the production environment for chocolates. This includes separating the manufacturing processes of powdered desserts and chocolates to ensure ideal conditions for both. Additionally, he introduced open kitchens in his stores, allowing customers to witness the freshness and craftsmanship of the chocolates being made.
Kosugi is also deeply committed to developing products that incorporate seasonal ingredients. For instance, he has created chocolates featuring chestnuts and sweet potatoes in autumn, exploring the harmony between traditional Japanese ingredients and chocolate. These creations not only delight the palate but also evoke a sense of Japan’s unique aesthetic and seasonal beauty, earning widespread acclaim.
Through his dedication and vision, Kazuyuki Kosugi has elevated Bel Amer to a brand that not only delivers exceptional taste but also celebrates Japan’s culture and artistry in every piece of chocolate.
Highlights of Bel Amer Valentine 2025
Signature Strawberry Chocolate Collection
The standout feature of Bel Amer Valentine 2025 is the Signature Strawberry Chocolate Collection, showcasing three exquisite chocolate varieties that highlight the sweetness and tartness of strawberries.
Amaou Strawberry Chocolate
This charming chocolate, shaped like a strawberry, features ruby chocolate mousse filled with pistachio mousse and rose jelly. A luxurious treat with a unique texture and flavor combination.
Price: ¥1,728 (tax included)
Strawberry Mini Mendiants
A delightful assortment of small chocolate discs topped with strawberries, milk chocolate, yogurt, and more. Perfect as a thoughtful gift or a personal indulgence.
Price: ¥1,404 (tax included)
Strawberry Coffret
This elegant gift set includes Amaou Strawberry Chocolate and strawberry mille-feuille. The refined packaging makes it ideal for gifting to loved ones or as a luxurious treat for yourself.
Price: ¥2,376 (tax included)
Revamped Popular Series
Bel Amer’s renowned series have been updated with exciting new flavors for Valentine’s Day 2025, offering something fresh for both loyal fans and new customers.
Artisan Series
Featuring bonbon chocolates themed around roses and fruits, this series introduces 12 new flavors. Experience their sophisticated taste and exquisite presentation, making them perfect for any special occasion.
Price:
- 5 pieces: ¥1,836 (tax included)
- 8 pieces: ¥2,808 (tax included)
Premium Bitter Chocolate
A health-conscious line crafted with plant-based ingredients like soy milk, this series offers a rich and indulgent experience. Newly added dairy-free white chocolate and caramel flavors make this collection even more diverse and appealing.
Price:
- 5 pieces: ¥2,160 (tax included)
- 9 pieces: ¥3,456 (tax included)
Fruit Chocolate Series
These vibrant chocolates are made with homemade jellies crafted from domestic fruits. With their colorful appearance and tangy flavors, they make the perfect gift for any occasion.
Price:
- 6 pieces: ¥2,808 (tax included)
Nationwide List of Bel Amer Store Locations
| Region | Store Name | Address | Notes |
|---|---|---|---|
| Tokyo | Jiyugaoka Store | 2-9-4 Jiyugaoka, Meguro-ku, Tokyo, Okabu Bldg. 1F | Takeout reservations for chocolate gifts available, café attached |
| Kugahara Factory Shop | 2-21-21 Kugahara, Ota-ku, Tokyo | ||
| Isetan Shinjuku Store | 3-14-1 Shinjuku, Shinjuku-ku, Tokyo | ||
| Isetan Tachikawa Store | 2-5-1 Akebonocho, Tachikawa, Tokyo | ||
| Ginza Mitsukoshi Store | 4-6-16 Ginza, Chuo-ku, Tokyo | ||
| Nihombashi Mitsukoshi Main Store | 1-4-1 Nihombashi-Muromachi, Chuo-ku, Tokyo | ||
| Shibuya Tokyu Food Show Store | 1-12-1 Dogenzaka, Shibuya-ku, Tokyo | ||
| Futakotamagawa Tokyu Food Show Store | 2-21-1 Tamagawa, Setagaya-ku, Tokyo | ||
| Seibu Ikebukuro Main Store | 1-28-1 Minamiikebukuro, Toshima-ku, Tokyo, B1F | Temporarily closed for renovation | |
| Other Regions | Isetan Shizuoka Store | 1-7 Gofukucho, Aoi-ku, Shizuoka, Shizuoka Prefecture | |
| Matsuzakaya Nagoya Store | 3-16-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture | ||
| JR Kyoto Isetan Store | Karasuma-dori, Shimogyo-ku, Kyoto | ||
| Hankyu Umeda Main Store | 8-7 Kakudacho, Kita-ku, Osaka | ||
| Iwataya Fukuoka Main Store | 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka Prefecture | ||
| Sogo Yokohama Store | 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture | ||
| Nagoya Mitsukoshi Sakae Store | 3-5-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture | ||
| Matsuyama Mitsukoshi Store | 3-1-1 Ichibancho, Matsuyama, Ehime Prefecture, 1F | ||
| Sendai Mitsukoshi Store | 4-8-15 Ichibancho, Aoba-ku, Sendai, Miyagi Prefecture | ||
| Usui Department Store | 13-1 Nakamachi, Koriyama, Fukushima Prefecture |
Please check the official Bel Amer SHOP page for detailed information on store hours and holidays.
The Charm of Bel Amer Kyoto Bettei
Bel Amer Kyoto Bettei is a unique store that blends Japanese traditional culture with the artistry of chocolate. Located in a beautifully preserved machiya townhouse in Kyoto, it offers exclusive chocolates, luxurious desserts, and a relaxing café experience you won’t find anywhere else.
The Unique Appeal of Kyoto Bettei
Bel Amer Kyoto Bettei was established to share the essence of Japanese tradition and international sophistication through chocolate. It features carefully selected Japanese ingredients, refined techniques, and seasonal inspirations, all reflecting Japan’s aesthetic sensibilities. Every detail, from ingredient selection to packaging design, is meticulously crafted to perfection.
The Chocolat Bar on the second floor offers exquisite plated desserts and seasonal chocolate drinks. In the serene, modern Japanese ambiance of the store, visitors can indulge in a luxurious and tranquil experience.
Kyoto Bettei’s Exclusive Chocolates
Bel Amer Kyoto Bettei offers a wide range of exclusive chocolates that can only be found at this store.
Mizuho no Shizuku – Amaou Strawberry
A special assortment of chocolates featuring Amaou strawberries combined with a variety of chocolates, including bitter, milk, white, and ruby chocolates. This collection allows you to fully enjoy the harmony of strawberries and chocolate.
Price: ¥3,024 (tax included)
Stick Chocolat Series
A delightful series of stick-shaped chocolates with a light texture and fun flavors. Variations include “Crunch” with biscuits and nuts, “Fruit Caramel” with caramel centers, and “Tea Praline” infused with Japanese tea. Seasonal limited editions are also available.
Price: ¥648 (each, tax included)
Assortments and Gift Sets
- Stick Chocolat Assortment S: ¥1,836 (tax included)
- Stick Chocolat Assortment L: ¥3,456 (tax included)
- Stick Chocolat 3-Piece Gift Set: ¥2,160 (tax included)
- Stick Chocolat 5-Piece Gift Set: ¥3,456 (tax included)
Premium Aya Chocolat
A luxurious collection of chocolates crafted with premium Japanese ingredients such as brown sugar kinako, matcha, and white peach. These chocolates are beautifully decorated and perfect for gifting or special occasions.
Price: ¥3,024 (tax included)
A Relaxing Café Experience
The first floor of Kyoto Bettei features a café space where visitors can enjoy desserts and drinks made with Bel Amer’s chocolates. Seasonal limited menus are also available, providing a unique opportunity to immerse yourself in the world of chocolate in a serene environment.
Store Information
- Address: 66 Masuya-cho, Sanjo-dori, Sakai-machi Higashi-iru, Nakagyo-ku, Kyoto, Japan
- Hours: Opens at 10:00 AM (closing hours may vary)
- Phone: +81 75-221-7025
- Website: belamer-kyoto.jp
- Reservations: Available through Tabelog, Ozmall, and Ikyu
Online Shop Information
Bel Amer’s exquisite chocolates can be conveniently purchased through their official online shop. The shop offers a wide range of Valentine’s Day limited-edition items and online-exclusive products, perfect for those looking for a unique and special gift.
During the Valentine’s season, the shop also features an extensive selection of gift sets, ideal for personal enjoyment or as a thoughtful present for loved ones. Explore the rich lineup of chocolates and make your Valentine’s celebration even more special.
- Official Online Shop: Bel Amer Online Store
Salon du Chocolat Participation
Bel Amer participates annually in the world’s largest chocolate event, Salon du Chocolat. At this prestigious festival, you can find Valentine’s Day limited-edition chocolates and exclusive products that are only available at the event.
2025 Salon du Chocolat Event Information
- Tokyo Venue: Isetan Shinjuku
- Other Locations:
- JR Nagoya Takashimaya
- Hankyu Umeda Main Store
- Other major department stores nationwide
For details on event dates, participating brands, and product offerings, please visit the official website.
- Salon du Chocolat Official Website: Salon du Chocolat Japan
Salon du Chocolat provides a rare opportunity to browse and purchase chocolates in person. Don’t miss the chance to discover exclusive event-only products and experience the world of chocolate at its finest.
Summary of BEL AMER Valentine 2025
- BEL AMER is a chocolate specialty store with the concept of “chocolate that suits Japan”
- The highlight of Valentine’s Day 2025 is the “Strawberry Chocolate Collection”
- Chocolates shaped like strawberries, strawberry plate chocolate, and mille-feuille are available
- The Artisan series and Fruit series have also been renewed with new flavors
- Valentine’s Day limited flavors and chocolates with gorgeous decorations are also available
- Ingredients include carefully selected cacao beans from around the world and seasonal Japanese fruits
- The temperature and humidity are controlled in a dedicated workshop to maintain the freshness of the chocolate
- A wide variety of chocolates such as bonbons, chocolate bars, truffles, and raw chocolate
- You can also purchase online, making it perfect for gifts
- Stores are located throughout the country, and some stores have cafes
- BEL AMER also participates in events such as Salon du Chocolat
- Kyoto Bettei offers chocolate using ingredients unique to Kyoto
- At the cafe attached to the Jiyugaoka store, you can enjoy desserts and drinks made with chocolate
- Check the official website and social media for the latest information