The Charm of Sebastien Bouillet: Why His Lipstick Chocolates and Tartlets Are So Popular
Sebastien Bouillet’s sweets continue to captivate people worldwide by beautifully harmonizing traditional French techniques with innovative ideas. His creative pieces, particularly the playful lipstick-shaped chocolates and Japanese-inspired tartlets, have garnered global attention for their originality and assured quality.
Founded in Lyon, France in 1977 and expanding to Japan in 2007, Sebastien Bouillet has evolved beyond a mere chocolate shop to create truly dreamlike spaces. From chocolate screens flowing on walls to innovative store designs inspired by factories, each location offers visitors an extraordinary experience.
In this article, we’ll delve into the allure of Sebastien Bouillet. We’ll explore their commitment to creating sweets that blend tradition with innovation, the characteristics of their popular products, and store information – everything a chocolate enthusiast should know. We’ll also include our actual online purchase report to guide you through the world of Sebastien Bouillet.
Who is Sebastien Bouillet?
A master chocolatier representing France, Sebastien Bouillet delights people worldwide with his innovative and traditional pastry-making. His creations blend original ideas with classic techniques, enchanting countless admirers through innovative confectionery.
Based in Lyon and with stores worldwide, including Japan, he continues to embrace new challenges. His stores feature factory-style edgy designs and playful elements like chocolate flowing on wall screens, which have become highly popular among visitors.
Moreover, he’s known for creating unique sweets inspired by local cultures and ingredients. His approach to pastry-making, which respects tradition while embracing innovative methods, has become an inspiration for many young pâtissiers.

Sebastien Bouillet: Career and Background
Born in 1976 in Lyon, France, Sebastien Bouillet grew up surrounded by the aromas of pastries, chocolates, and fruits. He learned the basics of confectionery at his parents’ pâtisserie, which opened in 1977.
In 2000, he took over his father’s pâtisserie and became the owner-chef. After enriching the product lineup and growing the business, he achieved the remarkable feat of becoming the youngest member of Relais Desserts in 2004, an association known for gathering France’s finest pâtissiers.
In 2021, his expertise was internationally recognized when he served dessert to President Macron at the “diner des grands chef” in Lyon. His pursuit of beauty, unwavering courage, and dedication to daily challenges reflect the valuable principles inherited from his parents.
The Chocolate Specialty Store Born from Passion
In 2010, Sebastien Bouillet realized his childhood dream by opening the chocolate specialty store “Chokola” in Lyon. The innovative store design, inspired by “Charlie and the Chocolate Factory,” has attracted significant attention.
This specialty store offers a wide range of products, from traditional bonbons chocolats to innovative chocolate sweets. They are committed to maximizing chocolate’s potential as an ingredient to provide surprise and emotion.
Furthermore, in 2015, he opened “Goûter” in Lyon, a new concept blending nostalgia with innovation. Also available in Japan, these stores offer a new style of confectionery enjoyable for both children and adults. Sebastien Bouillet’s passion for pushing creative boundaries continues to evolve.
Popular Sebastien Bouillet Chocolates
Sebastien Bouillet’s chocolates are recognized as masterpieces that combine French traditional techniques with innovative ideas. Each piece showcases both visual beauty and depth of flavor, filled with artisanal skill and artistry.
For example, their bonbons chocolats using seasonal fruits and spices are perfectly balanced while maintaining the individuality of each ingredient. The chocolate composition is precisely calculated to maximize the cacao flavors.
However, care must be taken with storage as these are delicate products. Maintaining proper temperature and avoiding direct sunlight will ensure you can enjoy them in their best condition. Also, note that the shelf life is relatively short, so it’s recommended to enjoy them soon after purchase.
The Appeal and Features of Tartlets
The tartlets developed by Sebastien Bouillet in Japan have become so popular that they’re now sold in his Lyon flagship store. These signature items feature a perfect harmony between crispy crusts and smooth fillings.
The charm of these sweets lies in their delicate taste that shows respect for Japanese food culture. While based on traditional French tart-making techniques, they achieve the perfect sweetness and texture suited to Japanese preferences.
Tartlets are also available in seasonal flavors, offering products made with the finest ingredients of each season. However, as these are popular items, they may sell out during holidays and seasonal changes. We recommend checking stock availability in advance.

Let’s enjoy Sébastien Bouillet

France Store Locations & Hours
Store Name | Address | Phone Number | Opening Hours |
---|---|---|---|
Pâtisserie Bouillet | 15 place de la Croix-Rousse 69004 Lyon | 04 78 28 90 89 | Mon: 9:30 AM – 1 PM / 2 PM – 7 PM<br>Tue – Thu: 9 AM – 7 PM<br>Fri: 9 AM – 7:30 PM<br>Sat: 8:30 AM – 7:30 PM<br>Sun: 8:30 AM – 1 PM |
Pâtisserie Bouillet Tassin | 6 bis avenue du Général Leclerc 69160 Tassin la Demi-Lune | 04 74 26 11 52 | Tue – Thu: 10 AM – 1 PM / 2 PM – 7 PM<br>Fri & Sat: 9 AM – 7 PM<br>Sun: 9 AM – 12:30 PM |
Corner Halles Paul Bocuse | 102 cours Lafayette 69003 Lyon | 04 78 62 93 03 | Tue – Wed: 9 AM – 1:30 PM / 2:30 PM – 7 PM<br>Thu – Fri: 9 AM – 7 PM<br>Sat: 8:30 AM – 7 PM<br>Sun: 8:30 AM – 1 PM |
Atelier Boutique Miribel | 114 quai du Rhône – ZI La tuillière 01700 Miribel | 04 72 01 03 21 | Mon – Sat: 8 AM – 7 PM<br>Sun: 8 AM – 12:30 PM |
Pâtisserie Les Archers | 14 rue des Archers 69002 Lyon | 04 78 42 98 40 | Tue – Thu: 10 AM – 1 PM / 2 PM – 7 PM<br>Fri: 9 AM – 7 PM<br>Sat: 9 AM – 1 PM / 2 PM – 7:30 PM |
Corner Rillieux (Boucheries André) | 120 avenue du Loup Pendu 69140 Rillieux-La-Pape | 04 78 55 23 99 | Mon: 9 AM – 1:30 PM / 2:30 PM – 7:30 PM<br>Tue – Sat: 8 AM – 7:30 PM<br>Sun: 8:30 AM – 12:30 PM |
Boutique Lyon 8 – Pâtisserie Frères Lumière | 78 avenue des Frères Lumière 69008 Lyon | 04 72 78 09 35 | Mon: 9:30 AM – 1 PM / 2 PM – 7 PM<br>Tue: 9:30 AM – 7 PM<br>Wed – Fri: 9 AM – 7 PM<br>Sat: 9 AM – 7 PM<br>Sun: 9 AM – 12:30 PM |
Boutique Charbonnières [Halles de l’Ouest] | 100 route de Paris 69260 Charbonnières-Les-Bains | 04 72 17 79 63 | Tue: 9 AM – 1 PM / 2 PM – 7 PM<br>Wed – Thu: 9 AM – 7 PM<br>Fri: 9 AM – 7:30 PM<br>Sat: 8:30 AM – 7:30 PM<br>Sun: 8:30 AM – 1 PM |
Galerie marchande CC Carrefour – Isle d’Abeau | Routes des sayes 38080, I’Isle d’Abeau | 04 37 05 95 08 | Mon – Sat: 9:30 AM – 7:30 PM<br>Order pickup on Tuesdays, Fridays, and Saturdays |
Boutique [Chokola] | 3 rue d’Austerlitz 69004 Lyon | 04 78 27 69 53 | Tue – Sat: 10 AM – 1 PM / 2 PM – 7 PM |
[Goûter] Croix-Rousse | 16 place de la Croix-Rousse 69004 Lyon | 04 72 10 05 71 | Tue – Sat: 8 AM – 7 PM<br>Sun: 8 AM – 12:30 PM |
[Goûter] Lumière | 81 avenue des frères Lumière 69008 Lyon | 04 87 24 28 09 | Tue – Sat: 8 AM – 7 PM<br>Sun: 8 AM – 12:30 PM |
Café Bouillet | 161 Boulevard de la Croix-Rousse 69004 Lyon | 04 78 72 56 05 | Mon – Sat: 8 AM – 7 PM<br>Sun: 8 AM – 6 PM |
Boulangerie du palais | 8 rue du Palais de Justice 69005 Lyon | 04 78 37 09 43 | Hours not provided |
Japan Store Locations & Hours
Store Name | Address | Phone Number | Opening Hours |
---|---|---|---|
Sébastien Bouillet Isetan Shinjuku | 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 (Main Bldg. B1F) | 03-3341-2380 | 10:00 AM – 8:00 PM (Same as department store) |
Seibu Ikebukuro Main Store | 1-28-1 Minamiikebukuro, Toshima-ku, Tokyo 171-8569 (B1F) | 03-5949-5253 | Mon-Sat: 10:00 AM – 9:00 PM<br>Sun & Holidays: 10:00 AM – 8:00 PM (Hours may vary due to renovations) |
Hanshin Umeda Main Store | 1-13-13 Umeda, Kita-ku, Osaka 530-8224 (B1F) | 06-6345-0582 | Mon-Thu & Sun: 10:00 AM – 8:00 PM<br>Fri & Sat: 10:00 AM – 9:00 PM (Same as department store) |
[GOÛTER] Gakugei Daigaku | 3-8-10 Takaban, Meguro-ku, Tokyo 152-0004 | 03-5724-3258 | 10:00 AM – 7:00 PM<br>Closed on Tuesdays and Thursdays |

Headline: Sébastien Bouillet Unveils Adorable Beret-Themed Valentine’s Day Chocolate Collection
Get ready to fall in love with Sébastien Bouillet’s 2025 Valentine’s Day collection! These adorable chocolates, inspired by stylish berets, are hitting shelves and online stores on January 15th.New Collection Highlights
Chapeau Chocolat: These unique truffle chocolates, shaped like jaunty berets, are as visually stunning as they are delicious. Filled with decadent flavors like vanilla, chestnut, and cafe mascarpone, they’re reminiscent of elegant desserts.
Price: ¥1,512 (tax included)

Lyon Chocolat: A tribute to both Lyon and Japan, this exquisite assortment features flavors like matcha, yuzu, and sesame. It’s a harmonious blend of cultures and tastes.
Price: ¥2,376 (tax included)

Biscuit Chocolat: These playful biscuit-shaped chocolate bars are loaded with goodies like caramel crunch, crushed almonds, and a rich caramel sauce. A delightful mix of textures and tastes!
Price: ¥1,836 (tax included)

Nounours Chocolat: These adorable bear-shaped chocolates are back! Filled with a variety of tempting flavors like nuts, fruits, and caramel.
Price: ¥1,512 (6 pieces, tax included); ¥1,944 (8 pieces, tax included)

Fruits Chocolat: These lifelike fruit-shaped chocolates offer a burst of fresh, tangy sweetness. A refreshing treat for fruit lovers!
Price: ¥1,296 (5 pieces, tax included); ¥2,052 (8 pieces, tax included)

Nounours & Fruits Chocolat: The best of both worlds! This luxurious box combines the charming Nounours and vibrant Fruits chocolates. A perfect way to sample a variety of flavors.
Price: ¥3,024 (tax included)

Rouge à Lèvres: The iconic lipstick chocolates get a fresh update with the new mint-flavored “Breeze”! The classic collection, based on 66% cacao bitter chocolate, is available in 6 delightful flavors.
Price: ¥1,080 (tax included)

Chocolat à Maquiller Set: This charming makeup-inspired set includes a compact and lipstick-shaped chocolates with beautiful marble patterns. A delightful gift for the chocolate and beauty lover!
Price: ¥2,916 (tax included)

Availability
These new items will be available at Sébastien Bouillet stores, the official online shop, and Valentine’s Day events at department stores nationwide starting January 15th.
Takashimaya Salon du Chocolat Online Shopping Experience
I recently ordered the Sébastien Bouillet “Fruits Chocolat 8-piece set” (¥2,052 including tax) from the Takashimaya Salon du Chocolat online store. The adorable packaging was like opening a treasure chest of fruity jewels! Inside were eight colorful chocolates shaped like strawberries, yuzu, and other fruits. The first bite was an explosion of fresh fruit flavors, with the perfect balance of sweet and tart. A must-try for any fruit lover!

