What is Dubai Chocolate Fix? A Complete Guide to Where to Buy, Alternatives, and Taste!
Have you heard about the trending “Dubai Chocolate” taking over social media?
Its crispy, unique texture and rich pistachio flavor have sparked a global craze!
But when it comes to buying it, you might be wondering, “Where can I find it?” “How much does it cost?” or even, “What exactly is Dubai Chocolate?”
In this article, we’ll take an in-depth look at Dubai Chocolate Fix.
From the differences between the original and alternatives to how you can purchase it and its intriguing taste—this guide has it all.
By the time you finish reading, you’ll be completely captivated by the charm of Dubai Chocolate!
What is Dubai Chocolate Fix?
The Charm and Features of Dubai Chocolate Fix
Dubai Chocolate Fix is a trending premium chocolate treat crafted by “Fix Dessert Chocolatier,” a luxury chocolate brand originating from Dubai, UAE.
This brand stands out for its unique flavors and textures, which incorporate pistachios and traditional Middle Eastern dessert elements.
One of its most talked-about products on social media is the “Can’t Get Knafeh Of It” chocolate bar.
Part of the Fix Heroes series, this bar features crispy knafeh (a wheat and water-based noodle-like pastry) layered with pistachio and tahini (sesame paste), all encased in rich 72% dark chocolate. This indulgent treat offers a delightful crunch and complex flavors.
Interestingly, “Can’t Get Knafeh Of It” translates to “Obsessed with Knafeh.” Knafeh is a traditional Middle Eastern dessert made with knafeh pastry, making this chocolate a luxurious nod to its cultural roots.
Distinctive Ingredients and Unique Flavors
Knafeh
The “knafeh” used in Dubai Chocolate Fix is a staple in Middle Eastern and Mediterranean cuisine.
Made from wheat flour and water, it resembles thin noodles with an exceptionally delicate texture.
When sautéed in butter, it develops a fragrant aroma and a crispy texture that pairs harmoniously with the smooth chocolate and rich pistachio paste.
This ingredient is a key element that defines the uniqueness of Fix’s chocolates.
Pistachio Spread and Tahini
These ingredients bring a nutty sweetness and roasted richness, contributing to the layered and profound flavor profile.
High-Quality Chocolate Coating
The chocolate coating, with its smooth texture and perfectly balanced sweetness, complements the other ingredients to create a harmonious taste experience.
The Heritage and Appeal of Knafeh
Knafeh is not just a key ingredient; it’s a historical element. Often used in traditional Middle Eastern desserts like “Kunafa” and “Baklava,” its history dates back to the 15th century.
The preparation and thickness of knafeh vary across regions and households, adding a touch of individuality to Fix’s products.
This craftsmanship contributes depth and character to their chocolates, making them truly exceptional.
The Rise of Dubai Chocolate: A Global Trend
Dubai Chocolate Fix gained worldwide attention through the power of social media.
In December 2023, a mukbang video posted by Dubai-based influencer Maria Behira went viral on TikTok and Instagram, sparking massive interest and making the chocolate a global sensation.
Popularity in Korea
By the second half of 2024, the trend reached South Korea, where it became known simply as “Dubai Chocolate.” It quickly gained popularity, particularly among women, becoming a must-try dessert.
Attention in Japan
The trend from Korea soon spread to Japan, where the unique crunchy texture and rich flavor of Dubai Chocolate Fix captured the attention of dessert enthusiasts.
Although Fix’s original products remain difficult to obtain, similar and imitation products have emerged in the market, further fueling the chocolate’s popularity.
Dubai Chocolate Fix, with its exclusivity and unique appeal, continues to enchant audiences worldwide as a “specialty treat.”
Price Information for Dubai Chocolate Fix: Official Price vs. Market Price
Dubai Chocolate Fix is highly sought after for its rarity and premium quality, leading to a significant gap between the official “retail price” and the “market price.” Below, we break down the differences and current pricing trends.
What is the Retail Price?
The retail price refers to the official selling price listed by Fix Dessert Chocolatier on their website or app.
These prices apply to purchases made directly in Dubai and are as follows:
- Single Item Price: 30–50 UAE Dirhams (approximately $8–$14 USD or ¥1,000–¥1,800 JPY)
- Gift Sets: Starting at 100 UAE Dirhams (approximately $27 USD or ¥3,600 JPY)
For example, the flagship product “Can’t Get Knafeh of It” is officially priced at AED 68.25 (approximately $18 USD or ¥2,617 JPY).
However, purchasing at the official price requires using the brand’s app and ordering during limited sales windows, making it a challenging feat.
What is the Market Price?
The market price refers to the price at which Dubai Chocolate Fix is traded outside of official channels. This often includes significant markups, especially when purchased through resellers or import services.
- Reseller/Import Price: $27–$41 USD (approximately ¥4,000–¥6,000 JPY) per piece
- Additional Costs: When using import services, buyers often face extra fees for shipping, handling, and customs duties, driving up the total cost.
This stark disparity between the retail and market prices reflects the product’s exclusivity and the challenges in acquiring it, fueling demand and driving up prices.
Price Comparison with Similar Products
Imitation products inspired by Fix’s chocolates are more accessible and significantly cheaper. These alternatives are commonly found in Korea and Japan, particularly in convenience stores.
- Price of Similar Products: $3–$6 USD (approximately ¥400–¥800 JPY) per piece
While these products are modeled after Fix’s flavors and characteristics, they often use simplified ingredients and methods, offering a less authentic but affordable experience.
Tips for Purchasing
When considering a purchase, keep the following in mind:
- Limited Opportunities at Retail Price: Purchasing directly from Fix at retail price requires vigilance and timing due to limited availability.
- Compare Market Prices: Prices vary significantly among sellers, so comparing options before purchasing is essential.
- Beware of Counterfeits: Stick to reputable sellers to avoid counterfeit products.
Dubai Chocolate Fix’s rarity and quality make it a highly desirable luxury item, but buyers should weigh their options carefully to ensure a satisfying purchase experience.
How to Make Dubai Chocolate Fix at Home and Recommended Ingredients
Recreating Dubai Chocolate Fix at home requires understanding the unique features of the original product and creatively using available ingredients.
The distinctive flavors of the authentic Fix Chocolate are characterized by the following elements:
- Crunchy texture of kadayif
- Rich pistachio spread
- High-quality chocolate coating
Required Ingredients
Kadayif
- Essential for replicating the crunchy texture.
- Available at international food stores or online.
- Lightly fry with butter to enhance its aroma and flavor.
Pistachio Spread
- Adds a rich nutty flavor.
- Choose a high-quality spread for the best results.
High-Cocoa Dark Chocolate
- Opt for dark chocolate with a cocoa content close to the original 72%.
- Provides a deep, luxurious flavor.
Tahini (Sesame Paste)
- Enhances the chocolate with a toasty and creamy depth of flavor.
Step-by-Step Instructions for Making Dubai Chocolate Fix at Home
Preparing the Kadayif
- Lightly fry the kadayif in butter to bring out its aromatic flavor and achieve a crispy texture.
Mixing with Pistachio Spread
- Combine the fried kadayif with pistachio spread, then shape the mixture into bite-sized portions.
Cooling and Setting
- Place the shaped kadayif pieces in the refrigerator to cool and harden completely.
Chocolate Coating
- Melt the dark chocolate and evenly coat the hardened kadayif pieces.
- Work in small batches and quickly for a smooth coating.
Final Touch
- Once the coating hardens, garnish with chopped pistachios or create decorative patterns.
- Refrigerate again to set the final product.
Tips and Adjustments for Recreating Dubai Chocolate Fix
Complete replication is challenging:
Recreating the exact flavor and texture of Fix products is difficult due to their unique recipes and methods.
However, aim for a “Fix-inspired” version by adding your personal touch.
Alternative ingredients:
If kadayif is unavailable, consider substituting with vermicelli or similar fine noodles, enhancing the flavor with pistachio paste.
Visual appeal:
Add chopped pistachios or create decorative patterns on the chocolate surface to achieve a professional and appealing finish.
Creating Dubai Chocolate Fix at home should focus less on perfect replication and more on enjoying your unique take on the iconic treat. Use accessible ingredients and enjoy the process of crafting your personalized version of this delicious dessert.
Summary of Dubai Chocolate Fix Information
- Dubai Chocolate Fix is a dessert combining Middle Eastern ingredients with premium chocolate.
- Kadayif provides a crispy texture with its fine, noodle-like strands.
- Pistachio spread and tahini create a rich and flavorful taste.
- Fix products are challenging to purchase outside Dubai.
- Original products are limited in quantity, adding to their premium appeal.
- Similar products and related ingredients are available at Kaldi stores.
- Pistachio-inspired sweets resembling Fix are sold in convenience stores.
- Beware of counterfeit products when purchasing from unofficial sources.
- Pistachio spread and high-quality chocolate can be used for home recreation.
- Chilling and setting are key steps to successfully recreating the treat.
- Decorative touches can enhance the resemblance to original Fix products.
- Butter-fried kadayif is essential for capturing the authentic flavor profile.
- Homemade versions allow for unique personal adaptations of the dessert.
- Online shops offer Fix-inspired products featuring similar characteristics.
- Dubai Chocolate Fix is gaining attention as a luxurious gift option.